The Role of Metadata and Taxonomy in Content Strategy
Over the last several months, I’ve shared my thoughts on the pillars of effective content strategy in an ongoing series of posts at iMedia Connection. My latest post peeks under the covers at the roles...
View ArticleTop 6 Takeaways from Advanced Local University
The expanding local search space is often confusing and untamable. It encompasses a variety of specialties, including SEO, paid media, social media, mobile, analytics, and relationship management....
View ArticleDid Google Penguin 2.0 Hit Your Site? Rosetta’s Clients Saw a 7% Lift in...
What Happened? Google released the next generation of the Penguin algorithm update, Penguin 2.0, on May 22nd, 2013. This update is the fourth iteration of Penguin updates from Google and is aimed to...
View ArticleGoogle AdWords Offers Organic + Paid Keyword Insights
Long coveted as the “holy grail” of Search Engine marketing, Organic + Paid keyword level query insights are now available via the Google AdWords interface. This new tool provides search query data...
View Article10 Tips to Navigate Complex Wikipedia Rules to Yield a Better Brand Reputation
On June 10th, several large public relations agencies pledged to uphold the Wikipedia community ethics and processes for contributing and editing content on their clients’ behalf. Why is this...
View ArticleGoogle Panda 4.0 Algorithm Update: What You Need to Know
Executive Summary Matt Cutts, head of Google’s Webspam team, announced via Twitter on May 20 that Google had begun rolling out an algorithm update named Panda 4.0, the first major update to the...
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How Great B2B Tech Brands Get SEO Right
We recently analyzed a list of the top B2B brands across the technology sector to understand how they are utilizing available SEO tactics to “engage” with current and potential clients. We defined...
View ArticleSEO in the Year 2700 Part 1
The Next 35 Years There are hundreds of articles in the digital marketing blogosphere heralding the imminent demise of SEO. Some even claim it’s already dead. I must have missed the funeral. The work...
View ArticleSEO in the Year 2700 Part 2
In my previous article, we examined a world in which artificial intelligence (AI), although not yet smarter than humans, is managing search results; customers are trading privacy for deeper...
View ArticleCritical SEO Strategies for a New Site Launch
Nothing spoils the excitement of a new, killer site launch faster than a report showing a huge drop in keyword placement, a 35% drop in organic site traffic, and a 20% revenue dip in the first weeks...
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